Don’t worry—I’m not going to harp about how awesome social media is, and how you must harness the raw power of the Crowd in order to find success in this Brave New World. Blah blah.
The truth is, social media is still wildly misunderstood, particularly as far as marketers are concerned. Intelligent startups have addressed this problem with two methods:
- Bring on a dedicated community or social media manager to monitor social media channels and act as an engaging brand representative.
- Put social media aside for the time being, until they have an actual reason to use it.
Here are a few signs that you work for a startup that has no idea what it’s doing with regards to social media. And for the purposes of this article, I’m going to reference my fictional startup, FanFix (for background on FanFix, check out this article).