A few years ago when I started getting interested in HTML, I kept hearing this near-religious phrase pop up among the Web communities: “semantic markup rules.”
Well, not precisely that, but the essence for sure. As an English major at the time, I was excited. I loved semantics.
It’s not just Web developers who should concern themselves with semantic markup, though. Content folks – be they providers, strategists, editors, etc. – should familiarize themselves with the older type of semantics. When we write for the Web, when we tell stories, we should all have a good understanding of semantics and
what it means for the construction of a narrative.
If your content is a protein, the elements of semantics are amino acids. They are our tools, our ammunition, the subatomic structures of our recipe’s ingredients. It’s as close to science as writing or storytelling ever becomes. And it’s a lot more fun than it sounds.